Coperni pop-up x USM
Fashion Week Paris, France
Paris Fashion Week saw Sebastien Meyer and Arnaud Vaillant, a gifted young duo of fashion, celebrate the comeback of their brand Coperni with an ephemeral showroom, two years after leaving the artistic direction of the Courreges brand.
They have invested in a Parisian gallery for the start of Fashion Week, before migrating their Fall-Winter 2019/20 collection to Cercle Lebrun for a week.
Coperni, named in honour of Copernicus and its spirit of innovation, reinvents the Parisian chic with graphic, architectural and minimalist lines - qualities that can be easily attributed to USM.
Sebastien Meyer and Arnaud Vaillant are passionate about design and, by discovering last year the USM installation at Salone del Mobile in Milan, the idea of a modular installation for the relaunch of Coperni became obvious.
After studying various configurations, the choice was made of a cabinet composed of three large facades consisting of white USM models. This setting welcomed the 90 minimalist and chic Coperni garments, while offering a pragmatic and futuristic image, consistent with the brand, and which did not fail to arouse the interest of many visitors.
Future collaborations are being explored to replicate the concept of Coperni x USM showrooms around the world.
Learn more about Coperni on their website and Instagram account @coperni.
Photo credits : ©Aleccio Ferrari
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